Black and white photography is an effective way to capture the emotions and feelings of an image. As it strips away the distraction of color, black and white photography allows for the viewer to focus on the composition, lines and tones of the picture. It can also be used to create a timeless look to the image, giving it an artistic and nostalgic feel. Furthermore, black and white photography can be used to help draw attention to certain elements of a photo, such as shadows and highlights. Finally, black and white photography can be used to evoke a certain mood or emotion, such as sadness or tranquility.